AggregateIQ
| Data mining, data analysis, data brokerage | |
| Headquarters | Victoria, British Columbia, Canada |
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AggregateIQ (AIQ) is a Canadian political consultancy and technology company, based in Victoria, British Columbia. It "integrates, obtains, and normalizes data from disparate so[u]rces".[1]
AIQ was founded in 2013 by Zack Massingham, a former university administrator, "turned digital marketing guru", and Christopher Wylie, who went on to work for Cambridge Analytica.[2][3] As of February 2017, AIQ employed 20 people and was based in downtown Victoria, British Columbia.[2]
£3.5 million was spent with AggregateIQ by four pro-Brexit campaigning groups, Vote Leave, BeLeave, Veterans for Britain, and Northern Ireland's Democratic Unionist Party.[4] Co-ordination between the groups would have broken UK election law.[1] In May 2018, Facebook told the Commons Select Committee for Digital, Culture, Media and Sport that Vote Leave and BeLeave were targeting the exact same audiences on Facebook via AIQ.[5]
AIQ has been employed by John Bolton, before he was Donald Trump's national security adviser, and by US senators Thom Tillis and Ted Cruz.[4] AIQ created Ripon, Cambridge Analytica's campaign software platform, which was largely funded by the Cruz campaign.[1]
On 6 April 2018, Facebook suspended AggregateIQ from using its platform due to concerns of a possible affiliation with SCL Group, the parent company of Cambridge Analytica.[6][4][7][8] Facebook stated, "In light of recent reports that AggregateIQ may be affiliated with SCL and may, as a result, have improperly received FB user data, we have added them to the list of entities we have suspended from our platform while we investigate."[4]
See also
References
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