WEGR

WEGR

City of license	Arlington, Tennessee
Broadcast area	Memphis metropolitan area
Branding	Rock 103
Frequency	102.7 MHz (also on HD Radio) 102.7-HD2 WREC simulcast
First air date	March 1967
Format	Classic rock
ERP	100,000 watts
HAAT	287 meters
Class	C1
Facility ID	58397
Callsign meaning	The EaGle Rock (Former station name)
Former callsigns	WREC-FM (1967-1975) WZXR (1975-1986)
Owner	iHeartMedia, Inc. (CC Licenses, LLC)
Sister stations	KJMS, WDIA, WHAL-FM, WHRK, WREC, Under LMA: KWAM
Webcast	Listen Live
Website	rock103.com

WEGR is a Classic rock FM radio station in Memphis, Tennessee. It is owned by iHeartMedia, Inc. and serves the Memphis metropolitan area, including sections of Tennessee, Arkansas and Mississippi. WEGR broadcasts at 102.7 MHz but on the air it calls itself Rock 103. The station's studios are located in Southeast Memphis, and the transmitter site is in Bartlett, Tennessee. WEGR broadcasts at 100,000 watts.

History

The station first signed on in March 1967 as WREC-FM, sister to WREC 600 AM. In December 1975, the station went to an automated Country music format with the call letters WZXR. On September 25, 1977, the station switched to AOR (Album Oriented Rock). Except for a brief flirtation with Top 40 in 1985 and 1986, the station has been some form of rock ever since.

Known as "Rock 103," WEGR has been consistently programmed with a classic rock format for more than 30 years. Its mascot is a walrus [1], which has seen numerous incarnations. For a brief period, the station was promoted as "The Eagle," in an attempt to create a brand from the call sign.

For many years, WEGR's studio was located at historic 203 Beale Street. It was moved in 2003 to a facility shared by other area iHeartMedia broadcast stations.

External links

• Rock 103 Official Site
• Query the FCC's FM station database for WEGR
• Radio-Locator information on WEGR
• Query Nielsen Audio's FM station database for WEGR