Tazo
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| File:Tazo 2013 logo.png | |
| Subsidiary | |
| Industry | Beverage |
| Founded | 1994 in Portland, OR |
| Founder | Steven Smith[1] |
| Headquarters | Kent, Washington, United States |
|
Area served
|
Global |
| Products | Teas & herbal teas |
|
Number of employees
|
Approximately 50 (2010) |
| Parent | Starbucks as of 1999 |
| Slogan | The reincarnation of tea. |
| Website | www.tazo.com |
Tazo Tea Company is a tea & herbal tea manufacturer and distributor founded in Portland, Oregon, now a division of Starbucks based in Kent, Washington.[2]
History
Tazo (/tɑːˈzoʊ/) Tea was founded in 1994 by Steven Smith.[1] The manufacturing and distribution was maintained by North American Tea & Coffee, a Canadian-based food manufacturing company.[3]
Tazo approached Starbucks CEO Howard Schultz in 1998, seeking further investment partners. The company was purchased by Starbucks in 1999 for $8.1 million.[4]
Starbucks opened the first Tazo-branded tea shop in November 2012.[5] It closed a year later and was converted into a Teavana store.[6]
Marketing
The company uses "New Age"-style marketing and product labeling. For example, every box of tea was once labeled as "blessed by a certified tea shaman" and an original tag line was "The Reincarnation of Tea."
Until 2013, the logo used the Exocet typeface, slightly modified. For example, the T in Tazo was changed for readability purposes in 2006 by sliding the cross-piece toward the top of the letter.
See also
- Stash Tea Company
- Teavana, another tea brand owned by Starbucks
References
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Wikimedia Commons has media related to [[commons:Lua error in Module:WikidataIB at line 506: attempt to index field 'wikibase' (a nil value).|Lua error in Module:WikidataIB at line 506: attempt to index field 'wikibase' (a nil value).]]. |
- ↑ 1.0 1.1 Roberts, Sam. (2015, March 25). "Steven Smith, a 'Marco Polo' of American tea, dies at 65," The New York Times. Accessed: March 29, 2015.
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- ↑ [1]
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- Pages with reference errors
- Pages with broken file links
- Pages using infobox company with unsupported parameters
- Commons category link from Wikidata
- Food production companies of the United States
- Companies based in Portland, Oregon
- Tea brands in United States
- Starbucks
- Food companies established in 1994
- Companies based in Kent, Washington
- 1994 establishments in Oregon
