Rihanna 777 Documentary... 7Countries7Days7Shows

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Rihanna 777 Documentary
220px
Blu-ray/DVD cover
Genre Concert
Directed by <templatestyles src="Plainlist/styles.css"/>
  • Toby L
  • Nicholas Abbott
Starring <templatestyles src="Plainlist/styles.css"/>
Theme music composer <templatestyles src="Plainlist/styles.css"/>
Country of origin United States
Original language(s) English
Production
Running time 77 minutes
Distributor <templatestyles src="Plainlist/styles.css"/>
Release
Original network Fox
Original release <templatestyles src="Plainlist/styles.css"/>
  • May 7, 2013 (2013-05-07)

Rihanna 777 Documentary... 7Countries7Days7Shows is the third live long-form video by Barbadian recording artist Rihanna. It was released on May 7, 2013 by Def Jam Recordings. An edited version aired on May 6 on the Fox Network. It features behind-the-scene look of the singer's 777 Tour, a seven-date tour where she performed seven concerts in seven different cities in seven different countries accompanied with a group of fans and more than 150 journalists to promote her seventh studio album Unapologetic (2012).

Background

Rihanna performing during the 777 Tour in Mexico City

Rihanna began "working on the new sound" for her seventh studio album in March 2012, even though she had not yet begun recording.[1] On September 12, 2012, Def Jam France announced via Twitter that Rihanna would release a new single the upcoming week while her seventh studio album is scheduled to be released in November 2012. However, the tweet was shortly deleted and replaced with another clarifying that more information will available the next day (September 13).[2] Via her official Twitter account, Rihanna posted series of "teasing" tweets announcing her seventh studio album.[3] On October 11, 2012, in one of her tweets revealed that the title of her new album is Unapologetic alongside with its cover.[4]

To further promote Unapologetic, on November 14, 2012, Rihanna embarked on a seven-date promotional tour entitled 777 Tour. She performed seven concerts each in a different city in North America and Europe in seven days to promote the release of the album.[5] The tour was promoted and supported by HTC Corporation; during the 777 tour, Rihanna was joined by elite group of fans and 150 journalists which represented 82 countries.[6] They flew with the singer aboard a chartered Boeing 777 twinjet to every venue she visited during the course of the tour.[6] The 777 Tour started on November 14 in Mexico City and continued on November 15 in Toronto, November 16 in Stockholm, November 17 in Paris, November 18 in Berlin, November 19 in London and ended on November 20 in New York City.[7]

Following its end, the tour was met with criticism from the journalists accompanying Rihanna.[8] Although they found it innovative and interesting, they criticized the concerts and travel delays and Rihanna's non-presence on the parties held on the jet.[8] In an interview with BBC Radio 1, the singer clarified her absence from the parties and said that it was a result of her resting so she could save her voice for the shows, "They all want you to host a party every time you get on the plane after a show but you really only have that time to sleep until you get to the next country... Sometimes it was a two-hour ride to the next country and that was all the sleep you would get."[9] Despite the criticism, following the end of the 777 Tour, both Unapologetic and the lead single "Diamonds" reached number one on the US Billboard 200 and Hot 100 charts respectively.[10]

Release

The documentary was announced on March 19, 2013.[10] On April 4, the first official trailer for the documentary was released. The preview shows Rihanna boarding on a plane and also later preparing for a show along with the tagline, "One woman takes on the world".[11] A second trailer was released on April 16, on Rihanna's official website. It features the captain of the jet talking, the singer and her crew preparing for the shows, and intercuted scenes on the jet of the journalists and fans.[12] Rihanna 777 aired on May 6 on Fox Network in the United States.[10] Apart of that, on April 23 Roc Nation announced that the film will be released in DVD format and will feature several performances of Rihanna's songs including "Diamonds" and "Stay".[13] Rihanna 777 in DVD format was released on May 7 in Australia,[14] Canada,[15] Germany,[16] Italy,[17] Japan,[18] Spain,[19] Sweden[20] and the United States,[21] on May 10 in the Netherlands[22] and Poland[23] and on June 3 in France.[24]

Charts

Chart (2012) Peak
position
Belgian Music DVD Chart (Wallonia)[25] 2
Czech Music DVD Chart[26] 18
Dutch Music DVD Chart[27] 28
French Music DVD Chart[28] 2
Italian Music DVD Chart[29] 19
Spanish Music Video Chart[30] 15
Swiss Music DVD Chart[31] 9
UK Music Video Chart[32] 42
US Music Video Sales (Billboard)[33] 7

Certifications

Region Certification Sales/shipments
Brazil (ABPD)[34] Gold 25,000

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

Release history

Country Date Format Label
Australia[14] May 7, 2013 DVD Universal Music Group
Canada[15] Def Jam Recordings
Germany[16] Universal Music Group
Italy[17]
Japan[18]
Spain[19]
Portugal
Sweden[20]
United States[21] Def Jam Recordings
Netherlands[22] May 10, 2013 Universal Music Group
Poland[23]
France[24] June 3, 2013 Def Jam Recordings

References

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  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ 10.0 10.1 10.2 Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  19. ↑ 19.0 19.1 Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ 20.0 20.1 Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ 21.0 21.1 Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ 22.0 22.1 Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ 23.0 23.1 Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ 24.0 24.1 Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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