Playbuzz
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Screenshot of Playbuzz website
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| Web address | www |
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| Created by | Shaul Olmert, CEO & Co-founder[1] Tom Pachys, CTO & Co-founder[2] |
| Launched | December 2013 |
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Alexa rank
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462/1143  Playbuzz (US/Global 02/2015) |
Playbuzz is an online content publishing platform. Playbuzz users, digital publishers and brands generate content in formats generally associated with viral media, including lists, quizzes, polls, ranked lists, and trivia that can be shared via social media or embedded elsewhere on the web.[3] Founded in 2012, content generated from Playbuzz was the most shared on Facebook as of January 2015 with an estimated 10 million shares per month.[4][5]
History
Playbuzz was founded in 2012 by Shaul Olmert and Tom Pachys. Olmert is the son of former Prime Minister of Israel Ehud Olmert[6] and has worked as an executive with Nickelodeon and also co-founded the social game app GameGround.[7] Pachys is a graduate of IDC and also the co-founder of Whimado. Playbuzz originally raised $3.8 million in seed funding with $3 million of that funding coming from Carmel Ventures.[8] It surpassed $19.8 million in total funding in March 2015 when it received an additional $16 million led by Saban Capital and existing investors that include Carmel Ventures and FirstTime Ventures.[9] Playbuzz was officially launched in December 2013.[10]
By June of 2014, Playbuzz broke the top 10 of Facebook's most shared publishers.[11] The website itself reached 70 million unique views the same month, half of which were referred from Facebook.[11] Within 10 months of the Playbuzz platform's launch, it surpassed 7.5 million monthly Facebook shares, making it the second most shared publisher on Facebook in September 2014.[8]
According to Forbes, seven of the 10 biggest stories on Facebook in September 2014 involved content that originated on Playbuzz.[9] The company took over the number one spot as the most shared publisher on Facebook in November 2014 with approximately 9 million shares. It was also listed by Inc. as one of the 15 Israeli Startups Getting Hot at the Turn of 2015.[12]
In March of 2016, Playbuzz announced that it had closed $15 million in new funding led by the Walt Disney Company and Saban Ventures.[13]
Content
Playbuzz relies on user generated content, employing only 16 people as of 2014.[11] Community members and publishers generate content in the form of lists, quizzes, and trivia that can then be shared via social media or embedded in other websites.[11] The website has ready-to-use formats for posts that have been used by publishers such as TheBlaze, The Huffington Post, MarthaStewart.com, AOL, and MTV to push content to social media.[11][3] 80% of the platform's content is generated by users and digital publishers who can embed content on their own sites and also share it through social media.[14]
See also
References
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