Pibb Xtra

Pibb Xtra / Mr.Pibb

Type	Soft drink
Manufacturer	The Coca-Cola Company
Country of origin	United States
Introduced	1972 (as Peppo) 1973 (as Dr. Pibb and Mr. Pibb later that year) 2001 (as Pibb Xtra)
Color	Caramel
Flavor	Pepper-style carbonated soft drink
Variants	Pibb Xtra Pibb Zero Pibb Xtra/Zero Cherry Pibb Xtra/Zero Cherry-Vanilla
Related products	Dr Pepper Dr. Wells Dr. Thunder

Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink marketed by The Coca-Cola Company. As of 2012, it is sold in most of the United States.

History

First introduced as "Peppo" and eventually "Dr. Pibb", to compete against Dr Pepper, the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in Waco, Texas, the birthplace of Dr Pepper, before the company moved to Dallas, Texas.

In 1980, Mr. Pibb was reformulated, marketed with the words "New Taste" printed prominently on the products.

In 2001, a new formula called Pibb Xtra added cinnamon flavor, replacing the original formula in many parts of the United States. Today Pibb Xtra is labeled as "artificially flavored spicy cherry soda".

Coca-Cola Freestyle Flavors

In 2011, Pibb Xtra expanded to two new flavors. Released for Coca-Cola Freestyle machines, the first is Pibb Xtra Cherry, the other Pibb Xtra Cherry-Vanilla. Both of these new flavors were also released for Pibb Zero. Pibb is now available in some Freestyle machines.

Nutrition

A 12 ounce serving of Pibb Xtra contains 140 calories, all of which are from sugar. There are 40 mg of sodium, 40 mg of caffeine, and 39 grams of carbohydrates.