On the Regular
| "On the Regular" | ||||
|---|---|---|---|---|
| File:Shamir - On the Regular cover.jpg | ||||
| Single by Shamir | ||||
| from the album Ratchet | ||||
| Released | October 28, 2014 | |||
| Format | Digital download, compact disc | |||
| Genre | Hip house, disco house | |||
| Length | 2:56 | |||
| Label | XL | |||
| Producer(s) | Nick Sylvester[1] | |||
| Shamir singles chronology | ||||
|
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"On the Regular" is a song recorded by American musician Shamir. It was released by XL Recordings on October 28, 2014. "On the Regular" is also featured on Shamir's 2015 debut album Ratchet.[2]
The song features a prominent rhythm with cowbell and heavy bass.[3][4] Shamir uses an androgynous falsetto, delivering rhymes in contrast to his singing on Northtown.[3][5] The lyrics are an unrelated set of observations.[3] Shamir taunts others and brags about his style. In the song's bridge, he switches from rapping to innocent, soulful singing.[6] Music critics referenced Azealia Banks' 2011 debut single "212" for its bassline, dance beat, and playful reinvention of urban music.[5][7][8] The Fader likened the song's "bubblegum hip-hop" to a younger-sounding Leif.[9]
It had viral success in the United Kingdom,[10] and it reached number 36 on the Billboard Twitter Emerging Artists chart.[11] The attention brought by "On the Regular" allowed Shamir to embark on a European tour in late 2014.[12] It placed 68th on the 2014 Pazz & Jop poll of music critics.[13] Pitchfork Media named it the 11th best track of 2014,[14] Drowned in Sound placed the song 18th on its year-end list,[15] and BlackBook magazine ranked the song 12th.[16]
The music video for "On the Regular" was directed by Anthony Sylvester.[17] It shows Shamir with different hairstyles, flashy patterns, and a fringe jacket.[9] He plays with a rubber band gun and makes balloons burst into color.[17]
References
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