National Film Award for Best Promotional Film

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National Film Award for Best Promotional Film
Type National
Category Short films
Instituted 1967
First awarded 1967
Last awarded 2013
Total awarded 32
Awarded by Directorate of Film Festivals
Cash award ₹50,000 (US$740)
Medal Rajat Kamal (Silver Lotus)
Previous name(s)  • Best Promotional Film (Commercial) (1976)
 • Best Promotional Film (Non-Commercial) (1976)
First awardee(s)  • The Brown Diamond (Commercial)
 • Sandesh (Non-Commercial)
Recent awardee(s)  • Chasing The Rainbow
 • Kush

The National Film Award for Best Promotional Film is one of the National Film Awards presented annually by the Directorate of Film Festivals, the organisation set up by Ministry of Information and Broadcasting, India. It is one of several awards presented for non-feature films and awarded with Rajat Kamal (Silver Lotus).

The award was instituted in 1967, at 15th National Film Awards and awarded annually for short films produced in the year across the country, in all Indian languages.

Winners

Award includes 'Rajat Kamal' (Silver Lotus) and cash prize. Following are the award winners over the years:

Awards legends
*
 Best Promotional Film (Commercial)
*
 Best Promotional Film (Non-Commercial)
*
 Indicates a joint award for that year
List of films, showing the year, language(s), producer(s), director(s) and citation
Year Film(s) Language(s) Producer(s) Director(s) Citation
1967
(15th)		 The Brown Diamond[1] English Krishnaswamy Associates S. Krishnaswamy  –
1967
(15th)		 Sandesh[1] Hindi J. S. Bhownagary and K. L. Khandpur for Films Division Omprakash Sharma  –
1968
(16th)		 No Award[2]
1969
(17th)		 Weave Me Some Flowers[3] English Mohan Wadhwani for Films Division P. B. Pendharkar  –
1970
(18th)		 No Award[4]
1971
(19th)
1972
(20th)		 Destination India[5] English Cinerad Communications Zafar Hai  –
1973
(21st)		 Delhi the City Beautiful[6] English Jagdish Banerjee Jagdish Banerjee  –
1973
(21st)		 Fibre The Fabric of Life[6] English Khadi and Village Industries Commission G. L. Bhardwaj  –
1974
(22nd)		 To Serve Is To Love[7] English Cinerad Communications for Air India Zafar Hai  –
1974
(22nd)		 Ek Anek Aur Ekta[7] Hindi Bhim Sain Vijaya Mulay  –
1975
(23rd)		 Zenith of India[8] English Film Media Jyoti G. Thakur  –
1975
(23rd)		 Poems in Pattern[8] English Ranabir Ray Ranabir Ray  –
1976
(24th)
1977
(25th)		 Parvati[9] Hindi Santi P. Chowdhury Santi P. Chowdhury <templatestyles src="Template:Hidden begin/styles.css"/>
For a sensitive presentation of the generation gap and of the interrelationships of family welfare literacy, self-reliance and modernisation of social attitudes. It is a simple, quiet and compelling story and avoids strident didactic-ism.
1978
(26th)		 It Is Indian It Is Good[10] Hindi Films Division B. D. Garga <templatestyles src="Template:Hidden begin/styles.css"/>
For an excellent script and direction supported by smooth editing and camera work with music that is judiciously selected and sparingly used. The film provides an imaginative survey of the magnitude, variety and quality of India's export production.
1979
(27th)
1980
(28th)		 Oil Offshore[11] English Prem Prakash Satya Prakash <templatestyles src="Template:Hidden begin/styles.css"/>
For visual excitement and controlled handling of a difficult subject.
1981
(29th)		 Hydrum[12] English Omprakash Sharma for Films Division Mahmood Quereshi <templatestyles src="Template:Hidden begin/styles.css"/>
For putting across innovative techniques of lifting water which will revolutionise the concept and practice of agriculture in hilly areas.
1982
(30th)		 No Award[13]
1983
(31st)		 Ekta Aur Anushasan[14] Hindi K. S. Kulkarni S. K. Sharma <templatestyles src="Template:Hidden begin/styles.css"/>
For its exuberant youthful energy, bringing forth of a sense of pride in the National Cadet Corps, with an enthusiasm for National Integration without falling into cliches.
1984
(32nd)		 No Award[15]
1985
(33rd)		 No Award[16]
1986
(34th)		 No Award[17]
1987
(35th)		 No Award[18]
1988
(36th)		 No Award[19]
1989
(37th)		 Tuna: The Chicken of the Sea [20] English D. Gautaman K. Jagajivan Ram <templatestyles src="Template:Hidden begin/styles.css"/>
For being competent and engaging depiction of the Tuna fishing industry.
1990
(38th)		 No Award[21]
1991
(39th)		 Of Mines and Men[22] English P. C. Sharma Raghu Krishna <templatestyles src="Template:Hidden begin/styles.css"/>
For presenting the work of Indian Bureau of Mines in all its aspects including its concern for the environment in a competent manner.
1992
(40th)		 Sound of the Dying Colors[23] English Paran Barbarooah, B. B. Productions Sher Choudhury <templatestyles src="Template:Hidden begin/styles.css"/>
For the film makes out a good case for preserving the arts of dyeing that have existed in many tribal communities for centuries.
1993
(41st)		 Timeless India[24] English Zafar Hai Zafar Hai <templatestyles src="Template:Hidden begin/styles.css"/>
For taking the viewer through a visually beautiful experience of the landmass called India, in all its varied colours and variety.
1994
(42nd)		 Blue Flames, Green Villages[25] English National Afforestation and Eco-Development Board, Ministry of Environment and Forests Ramesh Asher <templatestyles src="Template:Hidden begin/styles.css"/>
For its competent presentation of a rural project, within its given brief.
1995
(43rd)		 No Award[26]
1996
(44th)		 No Award[27]
1997
(45th)		 Sarang: Symphony in Cocophony [28] English Y. N. Engineer for Films Division Joshy Joseph for Films Division <templatestyles src="Template:Hidden begin/styles.css"/>
For an inspiring documentary about a young couple's commitment to revive the silent valley through organic farming.
1998
(46th)		 No Award[29]
1999
(47th)		 No Award[30]
2000
(48th)		 Pashmina Royale[31] English Bappa Ray Bappa Ray <templatestyles src="Template:Hidden begin/styles.css"/>
For creatively tracing the history of Pashmina shawl and aesthetically portraying the designs and styles of this ancient Kashmiri art, which has now been revived.
2001
(49th)		 News Magazine No. 458
(In Search of Muga Silk)[32]		 English Y. N. Engineer for Films Division K. G. Das <templatestyles src="Template:Hidden begin/styles.css"/>
For depicting the unique art of Muga silk weaving of Assam.
2002
(50th)		 The Treasure in the Snow: A Film On Sikkim [33] English  • Ministry of External Affairs
 • South Asia Foundation		 Goutam Ghose <templatestyles src="Template:Hidden begin/styles.css"/>
For its weaving of a magical cinematic spell that vividly captures the mist and mystery of the abundant natural beauty of Sikkim; its history, people and culture.
2003
(51st)		 Ladakh: The Land Of Mystery [34] English Biyot Projna Tripathy Biyot Projna Tripathy <templatestyles src="Template:Hidden begin/styles.css"/>
For capturing the shinning landscape, the people, their culture, beliefs and way of life in pleasing visuals.
2004
(52nd)		 No Award[35]
2005
(53rd)		 No Award[36]
2006
(54th)		 Rendezvous With Time[37] English Madhya Pradesh Madhyam Rajendra Janglay <templatestyles src="Template:Hidden begin/styles.css"/>
For sensitively evoking the spirit of the cultural heritage of Madhya Pradesh.
2007
(55th)		 No Award[38]
2008
(56th)		 Lost and Found[39]  • Marathi
 • English
 • Hindi		  • Harshavardhan G. Kulkarni
 • Kirti Nakhwa
 • Amitabh Shukla		 Harshavardhan G. Kulkarni <templatestyles src="Template:Hidden begin/styles.css"/>
For using a bottle as a metaphor for a journey of discovery, the filmmaker finds an innovative style to explore various locations through people and their experiences, challenging the classical promotional style of selling tourism.
2009
(57th)		 No Award[40]
2010
(58th)		 Ek Ropa Dhan[41] Hindi Meghnath Bhattacharjee  • Biju Toppo
 • Meghnath Bhattacharjee		 <templatestyles src="Template:Hidden begin/styles.css"/>
For a succinct and well researched film looking closely at an innovation applied effectively in the farming of rice. The film engages successfully with the issue and makes a strong case for the promotion of the practice called "Ek Ropa Dhan".
2011
(59th)		 The Dream Fulfilled: Memories of the Engineering Challenges [42] English Delhi Metro Rail Corporation Satish Pande <templatestyles src="Template:Hidden begin/styles.css"/>
For showcasing the triumph of technology over natural and man made challenges that makes Delhi Metro a symbol of national pride.
2012
(60th)		 Dreaming Taj Mahal[43]  • Hindi
 • Urdu		 Nirmal Chander Nirmal Chander <templatestyles src="Template:Hidden begin/styles.css"/>
For its simple intimate depiction of the dreams of an ordinary man that are inspiring in their wish for love and harmony across historically hostile borders.
2013
(61st)		 Chasing The Rainbow[44] English Edumedia India Charu Shree Roy <templatestyles src="Template:Hidden begin/styles.css"/>
For scratching the moral surface of the Indian middle class and holding a mirror for all of us who are torn between self interests and ethical dilemmas.
2013
(61st)		 Kush[44] Hindi Red Carpet Moving Pictures Pvt. Ltd. Shubhashish Bhutiani <templatestyles src="Template:Hidden begin/styles.css"/>
For sensitively revisiting a dark phase of Indian history when communal passions ran amuck. The film looks at the impact on young children and questions why we allow history to repeat itself.

References

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External links

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