Klondike bar
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| Product type | Ice Cream Bar |
|---|---|
| Owner | Unilever (Good Humor-Breyers) |
| Country | Mansfield, Ohio, U.S. |
| Introduced | 1922 |
| Markets | U.S./Canada |
| Previous owners | Isaly Dairy Company (1922) |
| Tagline | "What Would You Do For A Klondike Bar?" |
| Website | klondikebar |
Klondike is a brand name for a dessert generally consisting of a vanilla ice cream square coated with a thin layer of chocolate, often known as a Klondike bar.
History
The Klondike bar was created by the Isaly Dairy Company of Mansfield, Ohio in the early 1920s and named after the Klondike River of Yukon, Canada.[1] Rights to the name were eventually sold to Good Humor-Breyers, part of Unilever. It is known for its jingle slogan, "What would you do for a Klondike Bar?".
The first recorded advertisement for the Klondike was on February 5, 1922 in the Youngstown Vindicator. The bars are generally wrapped with a silver-colored wrapper depicting a polar bear mascot for the brand. Unlike a traditional frozen ice pop, or traditional ice cream bar, the Klondike bar does not have a stick due to its size, a point often touted in advertising.
In 1986, the US 11th Circuit Court of Appeals prohibited Kraft Foods from using a wrapper resembling the distinctive Klondike bar wrapper (its "trade dress") for Kraft's "Polar B'ar" brand ice cream bars.[2] The following year, the US Supreme Court declined to hear an appeal of the lower court ruling.[3] In 1988, Kraft settled a trademark dispute with Ambrit Inc., as the former Isaly Company, Inc. was then known, for $8.5 million.[4]
Varieties
Many types of Klondike bar have been sold:
- Five original flavors in 1922 with chocolate coating:
- Dark Chocolate (Dark Chocolate Shell with Vanilla Ice Cream)
- Orange
- Krunch bars (with crisped rice in coating)
- Heath bar bars (with Heath toffee in coating)
- York peppermint patty bars (with peppermint ice cream)
- Neapolitan bars (with neapolitan ice cream)
- Planters caramel and peanut bars (with nougat-flavored ice cream)
- Triple chocolate bars (Chocolate shell with chocolate ice cream plus chocolate syrup between the shell and the ice cream)
- Butter bars (with vanilla ice cream)
- Caramel pretzel bars (with caramel coating)
- Cappuccino bars (with coffee-flavored ice cream)
- Chocolate bars (with chocolate ice cream)
- Hershey with almond bars (with Hershey chocolate and almonds)
- Whitehouse cherry (vanilla ice cream with cherries)
- Strawberry cheesecake bars (with swirls of strawberry syrup and pie crust)
- Reese's Peanut Butter Cups (with peanut butter cup pieces)
- Oreo (with "cookies and cream" ice cream) (USA only, though this same product exists in Canada, it is not under the Klondike brand)
- Rocky Road
- Mint Chocolate Chip
- Double Chocolate
- Fudge Brownie
Additionally, the following products have borne the Klondike name:
- Minis Snack Size Vanilla Ice Cream Bars
- Slim-a-Bear Premium Fudge Bar
- CarbSmart Ice Cream Bars
- CarbSmart Fudge Bars
- Klondike Nuggets – similar to Bon Bons and sold during the late 80s[5]
- Choco Taco
See also
References
- ↑ Butko, Brian. Klondikes, Chipped Ham, & Skyscraper Cones: The Story of Isaly's. Stackpole Books (2001). ISBN 0-8117-2844-7
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External links
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