Kelley Blue Book

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"KBB" redirects here. For the band, see KBB (band). For the record label, see KBB Records.
Kelley Blue Book Co.
Subsidiary of Cox Automotive
Industry Information services, E-commerce software, Automotive
Founded 1926
Headquarters Irvine, California
Key people
 Les Kelley
Buster Kelley
Steve Lind, President[1]
Parent Cox Automotive[2]
Website http://www.kbb.com

Kelley Blue Book is an Irvine, California-based vehicle valuation and automotive research company that is recognized by both consumers and the automotive industry.[3][4][5][6][7][8][9] The company is part of Cox Automotive, a unit of Atlanta, GA-based Cox Enterprises.

History

The company began as the Kelley Kar Company founded by Les Kelley in 1918.[5][8][10] Kelley started the company with three Model T Fords.[11] His younger brother, Buster, worked with Kelley as a lot boy.[11] By using data collected from the dealership, Kelley published the company’s first Blue Book in 1926, which became a standard guide in automotive trade in determining car value.[8][9][11] Kelley Blue Book was formed in 1926, and the Kelley family continued its dealership business in Southern California for several decades.[5][8][11] By the 1960s, the company moved from a car dealership to a specialty publisher and focused on the production of its automobile price guide.[8]

In 1995, Kelley Blue Book created its company website, which contained tips and pricing information from its hardcopy guide.[12]

In December 2010, Kelley Blue Book was purchased by AutoTrader.com.[5][6][13] After its acquisition, the company operated as a subsidiary of AutoTrader.com, Inc.[14]

In 2013, the company formed an alliance with Bitauto Holdings Ltd. to expand into China.[15]

In 2014, Kelley Blue Book signed a two-year agreement with Hendrick Motorsports to be a primary sponsor of Dale Earnhardt Jr.'s No. 88 Chevrolet SS NASCAR Sprint Cup Series team.[16][17]

Services

The company reports market value prices for new and used automobiles of all types, as well as motorcycles.[18] For both new and used automobiles, KBB provides a Fair Market Range and Fair Purchase Price, based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change.[19][20] For new automobiles, KBB also provides information about a car's MSRP and dealer invoice price.[21] For used cars, KBB provides retail value, certified pre-owned value, trade-in value and private party value.[22][23] Kelley Blue Book also offers expert and consumer vehicle reviews and ratings, and 5-Year Cost to Own information for new cars.[24][25]

Recognition

In 2012-2014, Harris Poll recognized Kelley Blue Book as the Online Auto Shopping Brand of the Year.[26][27] In addition, the company received a WebAward in the automotive category of Outstanding Website for two consecutive years.[28]

References

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External links


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