Fightland
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| Web address | fightland |
|---|---|
| Commercial? | Yes |
| Registration | Yes |
| Owner | Vice |
| Launched | 2012 |
| Current status | Active |
Fightland is a website covering mixed martial arts (MMA).[1] Launched in September 2012, It is part of Vice Media, Inc. (Vice.com) network channels.[2] Vice Media, Inc. States that Fightland is a Joint venture with the Ultimate Fighting Championship (UFC).[3] The New Yorker describes it as a vertical in which the UFC is sponsoring the whole website, and in general, concludes that: "Vice’s sponsored material can feel like a strange beast, neither advertising nor regular content but something in between."[4]
Fightland has been criticized by MMA media; Cagepotato and Deadspin for not being transparent to their readers that it is funded by the UFC, and that it is operating as a marketing arm or acting as a shill.[5][6] The UFC, Vice media Inc. and Fightland refused to comment on the subject when asked.[7] Though at UFC 164 weigh-ins, UFC president Dana White wore an official Fightland T-shirt.[8][9]
Fightland editor-in-chief is Michael Hresko.[10] A notable writer for the website is MMA analyst Jack Slack.[11]
Fightland has been a 2014 World MMA Awards nominee for MMA media source of the year award.[12]
References
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