Dainese

Dainese SpA

Dainese Logo Inspired by humans.
Type	Private
Industry	Motorsport clothing Extreme sports clothing
Founded	1972
Founder	Lino Dainese
Headquarters	Vicenza, Italy
Key people	Lino Dainese
Subsidiaries	AGV
Website	www.dainese.com

Dainese (pronounced die-neh-zeh) is an Italian manufacturer of protective wear for motorcycling, mountain biking and downhill skiing. It was founded in 1972 by its current President Lino Dainese, and is owned by Investcorp of Bahrain, and manufactures in Tunisia.

Lino Dainese started the company in 1972 as a young 20 year old business man by making protective motorcycle apparel. The first article of clothing was a pair of motocross pants in Molvena (Vicenza).

The company acquired the Italian helmet manufacture AGV in July 2007.

Dainese has also established a United States division with offices in California, which seeks to further expand their reach in the United States. Original headquarters and main research & development facility remain in Italy.

Dainese has both off-the-rack and more expensive made to measure products. Many of the company's products use materials such as carbon fiber, kangaroo hide, kevlar, and titanium.

Dainese uses its racing sponsorship program to research and develop new technologies. Through 2008 and 2009, Dainese introduced an airbag suit (D-Air) in MotoGP, used by riders Valentino Rossi and Jorge Lorenzo. The suit has an airbag integrated into the leather one-piece suit, which inflates when the suit's internal microprocessor detects a crash. The D-Air suit’s back-hump houses seven sensors, three accelerometers, three gyroscopes and a GPS. The deployment time is 45 thousandths of a second. As of 2015, there have been 1000 successful deployments of the D-Air system.

Sponsorships

Motorbike

• Valentino Rossi
• Andrea Iannone
• Pol Espargaró
• Jack Miller
• Nicky Hayden
• Luis Salom
• Sandro Cortese
• Franco Morbidelli
• Romano Fenati
• Francesco Bagnaia
• Niccolò Antonelli
• Vincent Philippe
• Guy Martin
• Conor Cummins
• James Hillier
• Leon Haslam
• Tom Sykes
• Davide Giugliano
• Tommy Bridewell
• Thomas Chareyre

Wintersports

• Bode Miller
• Alexander Khoroshilov
• Manuel Osborne-Paradis
• Jan Hudec
• Erik Guay
• Florian Eisath
• Werner Heel
• Manfred Moelgg
• Manuela Moelgg
• Cristian Deville
• Sofia Goggia
• Roberto Nani

Bike

• Kona - X1 Racing Team
• SB Gravity Team
• Simon Pages
• Lama Cycles Race Team

Former athletes

Motorbike

• Max Biaggi
• Marco Simoncelli
• Troy Bayliss
• Dani Pedrosa
• Jorge Lorenzo
• Chris Vermuelen
• Danilo Petrucci

Winter Sports

• Maria Hoefl-Riesch
• Aksel Lund Svindal
• Giorgio Rocca

Bike

• Loic Bruni
• Sam Blenkinsop
• Loris Vergier
• Emmeline Ragot
• Paul Basagoitia
• Rémy Absalon

External links

• Official website
• Popular Mechanics: Could NASA's Astronaut Suits for Mars Be Designed by MIT and the Motorcycle Fashionistas at Dainese?