DYRK

Not to be confused with Dərk, Derk (disambiguation), Dirk, or Durk.

DYRK (96.3 WRocK Cebu)

200px
City of license	Cebu City
Broadcast area	Central Visayas Region Worldwide (online)
Branding	96.3 WRocK Cebu
Slogan	"The Heart of Lite Rock"
Frequency	96.3 MHz
First air date	1993
Format	Soft rock, adult contemporary
Power	10,000 watts
ERP	30,000 watts
Class	A/B/C
Callsign meaning	DY WRocK
Owner	ACWS - United Broadcasting Network (Exodus Broadcasting Company)
Website	http://www.963wrock.com

DYRK (96.3 FM), broadcasting as 96.3 WRocK Cebu, is a music FM radio station owned by ACWS - United Broadcasting Network / Exodus Broadcasting Company (also operating under the trade name WRocK Entertainment) in the Philippines. The station's studio is located at 20th Floor of Golden Peak Hotel and Suites, Gorordo Ave., cor. Escario St., Cebu City, while its transmitter is located at Mt. Busay, Babag 1, Cebu City. The main format of the station is soft rock/adult contemporary music.

Background

In 1993, ACWS - United Broadcasting Network, Inc. (ACWS-UBN) established the Cebu radio station DYRK, more popularly called 96.3 WRocK Cebu, on the FM band. In 2008, 96.3 WRocK Cebu is jointly run by Exodus Broadcasting Company (a sister company of ACWS-United Broadcasting Network, Inc.).

On October 6, 2008, it has been announced that the Elizalde Group of Companies' Manila Broadcasting Company (MBC) has purchased WRocK from the Hodreal family, owners of ACWS-UBN, for PhP229.6 million. Except for the acquisition price, further terms were not disclosed.

While the Manila radio station (DWRK) is under the control of MBC's subsidiary Cebu Broadcasting Company, ACWS-UBN retains control of the WRocK provincial stations after the said acquisition. In the same year of acquisition, ACWS-UBN decided to re-establish the original WRocK format via online stream branding it as "WRocK Online" through Hayag.com while DYRK was relaunched as a separate entity from WRocK Online.

In 2010, the Davao and Bacolod stations, as well as WRocK Online, were discontinued (the Davao station were became under the UMBN blocktimer and rebranded as 95.5 Hit Radio then to Retro 95.5 in 2016) and the station (DYRK) is now the sole station that still exists amongst the provincial stations.

Other WRocK stations

Branding	Callsign	Frequency	Power (kW)	Coverage
WRocK Online*				Internet
96.7 WRocK Bacolod*	DYKR-FM	96.7 MHz	5 kW	Bacolod
96.3 WRocK Cebu	DYRK	96.3 MHz	5 kW	Cebu City
95.5 Retro 95.5 (formerly WRocK Davao)**	DXKR-FM	95.5 MHz	10 kW	Davao

*-Inactive
**-Now under UMBN's blocktimer

External links

• 96.3 WRocK Cebu on Facebook