ByteDance

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This article is about the video sharing service. For the unit of information, see Byte. For other uses, see Byte (disambiguation).

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Not to be confused with Byte (service).
ByteDance Ltd.
Native name
 字节跳动有限公司
Privately held company
Industry Internet
Founded March 2012; 12 years ago (2012-03)
Founder Zhang Yiming
Headquarters Haidian District, Beijing, China
(global operation headquarters)
Cayman Islands[1]
(legal domicile)
Area served
 Worldwide
Key people
 Zhang Yiming, Chairman & CEO
Kevin A. Mayer, COO
Products Toutiao
TikTok / Douyin
BuzzVideo
Vigo Video
Helo
Revenue Increase CN¥140 billion (US$20 billion, 2019)[2]
Website www.bytedance.com

ByteDance Ltd. (Chinese: 字节跳动; pinyin: Zìjié Tiàodòng) is a Chinese multinational internet technology company headquartered in Beijing.[3][4] It was founded by Zhang Yiming in 2012. ByteDance is reportedly worth over US$100 billion as of May 2020.[5]

ByteDance's core product, Toutiao ("Headlines"), is a content platform in China and around the world.[6][7] Toutiao started out as a news recommendation engine and gradually evolved into a platform delivering content in various formats, such as texts, images, question-and-answer posts, microblogs, and videos.

ByteDance is the developer of the video-sharing social networking service Douyin (TikTok). On November 9, 2017, ByteDance acquired social media start-up Musical.ly for up to US$1 billion. They combined it with TikTok on August 2, 2018 into a single global application, keeping the TikTok name. It also runs and Vigo Video.[citation needed]

As of November 2018, ByteDance had over 800 million daily active users (over 1 billion accumulated users) across all of its content platforms.[8][9] The company was valued at $78 billion and is considered one of the most valuable unicorns in the world.[10] The company has strategic partnerships with Chinese state-supported ventures in Beijing and Shanghai.[11][12] ByteDance is backed by Kohlberg Kravis Roberts, SoftBank Group, Sequoia Capital, General Atlantic, and Hillhouse Capital Group.[13] It has garnered public attention over allegations that it worked with the Chinese government to censor and surveil content pertaining to Xinjiang re-education camps and other topics the government deemed controversial.[14]

On 19 May 2020, ByteDance and Disney released an announcement that Kevin Mayer, head of Disney’s streaming business, would join ByteDance. Since 1 June 2020, Mayer has been serving as the CEO of TikTok and the COO of ByteDance, reporting directly to the company CEO Zhang Yiming.[15]

Products

Neihan Duanzi

In March 2012, ByteDance launched its first app called Neihan Duanzi (内涵段子). This app allowed users to circulate jokes, memes, and humorous videos. At its peak, Neihan Duanzi had over 200 million users in 2017.[16]

On 10 April 2018, ByteDance permanently sunset Neihan Duanzi, as the National Radio and Television Administration accused Neihan Duanzi of hosting "vulgar" and "improper" content and "triggering strong sentiments of resentment among internet users".[17] In response to Neihan Duanzi's shutdown, founder Zhang Yiming issued a letter stating that the app was "incommensurate with socialist core values" and promised that ByteDance would "further deepen cooperation" with the authorities to promote their policies.[18][19] Following the shutdown, ByteDance announced that it would give preference to Chinese Communist Party members in its hiring and increase its censors from 6,000 to 10,000 employees.[20][21][22]

Toutiao

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Main article: Toutiao

The first version of Toutiao was launched in August 2012,[23] five months after Zhang founded ByteDance. Toutiao hit 1 million daily active users four months after its launch.[24]

In January 2014, the company created the "Toutiaohao" (头条号) platform to attract more PGC (professionally generated content) and UGC (user generated content) creators; and later in the year, added video capabilities. Toutiao used interest-based and decentralized distribution to help long-tail content creators find an audience. An often cited example is "Zhuguan Baba" (猪倌巴巴), a young pig farmer in Northern China whose posts on how to raise pigs attracted millions of readers on Toutiao.[25][26]

In February 2016, a missing person alerts project was started on the Toutiao platform. In 2017, the alerts helped find 3573 missing persons.[27]

In August 2019, Bytedance launches Toutiao Search as a part of its Toutiao portal – a news aggregator.[28]

Xigua Video

In March 2016, ByteDance launched Toutiao Video, which was later rebranded as Xigua Video (西瓜视频, also known as Watermelon Video). Xigua Video is a short form video platform that hosted a variety of video clips that were on average 2–5 minutes long.[29] The platform has since expanded to long form video.[30]

Other products

In August 2015, ByteDance launched TopBuzz, a content platform for videos, articles, breaking news and GIFs in the U.S. and later in Brazil in 2016.[31] ByteDance launched PGC short video platform TopBuzz Video in Japan in September 2016.[32] In October 2016, ByteDance invested in India's largest vernacular content aggregation platform Dailyhunt.[33] In December 2016, ByteDance invested in the Indonesian news recommendation platform BABE.[34]

In February 2017, ByteDance acquired Flipagram.[35] In July 2017, ByteDance launched their UGC short video platform Hypstar (Vigo Video) in Southeast Asia.[36] In November 2017, ByteDance acquired global news app News Republic and global lip-sync video community musical.ly.[33][37] In November 2019, it was reported that the Committee on Foreign Investment in the United States had opened an investigation into ByteDance regarding its acquisition of musical.ly on national security grounds after it merged with TikTok in August 2, 2018. The app now takes on the TikTok name.[13][38]

In November 2017, ByteDance acquired News Republic from Cheetah Mobile.[39] ByteDance also started Gogokid in 2018, an online English learning platform for children that provides one-on-one classes with native English speakers.[citation needed]

In December 2019, ByteDance began a test release of its music streaming app Resso in India and Indonesia.[40] On March 4, 2020, the company officially launched the app, which it described as a "social music streaming app". Resso allows users to highlight and share lyrics, comments and other user-generated content with each other alongside streaming of full-length tracks.[41] Resso says that it has licensing agreements in place with Warner Music Group, Sony Music Entertainment, Merlin and Beggars Group, among others.[42]

In April 2020, the Cyberspace Administration of China ordered ByteDance to take down its office collaboration tool called Feishu because it could be used to circumvent internet censorship.[43]

Technology

The Underlying AI Technology

In 2016, ByteDance's AI Lab and Peking University co-developed Xiaomingbot (张小明), an artificial intelligence bot that writes news articles. The bot published 450 articles during the 15-day 2016 Summer Olympics in Rio de Janeiro. In general, Xiaomingbot published stories approximately two seconds after the event ended.[24]

ByteDance's research arm, the AI lab, was founded in March 2016. It is headed by Wei-Ying Ma, former assistant managing director of Microsoft Research Asia.[44] The lab's research focuses on AI for understanding information (text, images, videos) in depth, and developing large-scale machine learning algorithms for personalized information recommendations.[45]

Lawsuits

Huxiu

In December 2018, ByteDance sued Huxiu for defamation after Huxiu reported that ByteDance's Indian-language news app Helo was propagating misinformation.[46]

US Federal Trade Commission

On February 27, 2019, the FTC fined TikTok Inc. US$5.7 million for collecting information from minors under the age of 13 in violation of the Children's Online Privacy Protection Act in the United States.[47][48] ByteDance later added a kids-only mode to TikTok which blocks the upload of videos, the building of user profiles, direct messaging, and commenting on other's videos, while still allowing the viewing and recording of content.[49]

References

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  48. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  49. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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