BoConcept

BoConcept

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Trading name	Boconcept Holding a/s-b (BOCONB:Copenhagen)
Type	Designer and manufacturer of modern design furniture
Founded	Herning, Denmark; 1952
Founder	Jens Ærthøj Jensen and Tage Mølholm
Number of locations	Approximately 300 world-wide
Key people	Torben Paulin; CEO (2013) Hans Barslund; CFO, Vice President (2013) Troels Dyrup Petersen; COO (2013)

BoConcept, headquartered Herning, Denmark, is a high-end Danish designer and manufacturer of sleek modern design furniture, with an emphasis on fashion and functionality, that has approximately 300 locations around the world. It was established in 1952.

History

In 1952, Danish craftsmen Jens Ærthøj Jensen and Tage Mølholm opened a furniture factory in Herning, Denmark, which was the beginning of BoConcept. The goal of the founders was to manufacture quality, attractive, functional, good-value furniture.

Description

BoConcept is a global retail furniture chain. It has 230 franchise brand stores, and 90 studios. Most of its stores in the United States are on the East Coast. As of 2013, its CEO was Torben Paulin, its CFO was Hans Barslund, and its COO was Troels Dyrup Petersen.

BoConcept manufactures and sells furniture and lifestyle products, including sofas, beds, sofa beds, chairs, stools, armchairs, tables, desks, sideboards, room dividers, TV and stereo units, night stands, mattresses, and wardrobes. It also offers accessories such as mirrors, candlesticks, vases, shelves, bookcases, frames, tableware, footstools, sculptures, wall clocks, cushions, throws, bed covers, duvets,pillows, rugs, door mats, pendants, and lamps. It manufactures furniture in Denmark, as well as in other parts of the world.

Niki and Shaokao Cheng own all five BoConcept stores in New York City, at which they have hosted art shows by artists such as Julio Gaggia and concert pianist/artist Chau-Giang Thi Nguyen. Their clients include Susan Sarandon, Faye Dunaway, Brooke Shields, P. Diddy, Jay-Z, Mary J. Blige, Estelle, Lil’ Kim, and Patti LaBelle. BoConcept New York's furniture has been featured on shows such as NBC's The Apprentice, Bravo's Queer Eye for the Straight Guy, and Bravo's Kathy Griffin: My Life on the D-List.

In 2012, BoConcept collaborated with architect and industrial designer Karim Rashid, to create the Ottawa Collection. The line won the Red Dot Design Award.

In 2013, BoConcept collaborated on designs with Mercedes-Benz, the manufacturer of Smart cars. The idea to collaborate was driven by the fact that the two companies have similar customer demographics. The Smart ForTwo BoConcept signature cars were slated to begin selling in late 2013.

See also

• Danish design
• Scandinavian design

External links

• Official website
• BoConcept UK
• BoConcept Australia
• BoConcept 2011/12 Annual Report
• New York Magazine entry
• Time Out entry
• It's Pretty Simple: A Cookbook by BoConcept with Inspiration and Easy Recipes, by Torben Klitbo and Martin Dyrløv (BoConcept; 2005)

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