Betway
| File:Betway logo.jpg | |
| Private Company | |
| Industry | Gaming |
| Founded | 2006 |
| Products | Sports betting, Poker, Casino, Bingo. |
| Website | betway |
The Betway Group is a leading global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.[1]
The Group also operate a number of other brands including Dream Bingo, Bingo on the Box and Spin Casino.[2]
Overview
The Betway Group operates across regulated online marketplaces and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.[3][4][5][6][7][8][9]
The Betway Group is based in Malta and Guernsey, with support from London, Cape Town and the Isle of Man.[10]
The Betway Group is a member of the European Sports Security Association,[11] the Independent Betting Adjudication Service,[12] the Remote Gambling Association,[13] and is accredited by international testing agency eCOGRA.[14]
The Betway Group also has a partnership with the Professional Players Federation, which promotes, protects and develops the collective interests of professional sportspeople in the UK.[15] Betway is also a supporter of the Responsible Gambling Trust.[16]
Sponsorship
The Betway Group has sponsored a number of high profile UK-based sporting events through its flagship sportsbook brand Betway including Boxing, Darts, Football, Snooker, Tennis, Horse Racing and eSports.
In February 2014, Betway signed a three-year deal to be the official sponsor of the Premier League Darts in the UK.[17]
In March 2014, Betway was announced as the principal sponsor for the boxing match between Carl Froch and George Groves to be staged at Wembley Stadium.[18][19]
In October 2014, Betway sponsored its first major horse race, the prestigious Queen Mother Champion Chase at the Cheltenham Festival.[20]
In early 2015, Betway added further horse racing sponsorships to its portfolio, including the Lincoln Handicap, the Chester Cup, the Great Voltigeur Stakes and the Yorkshire Cup.[21]
On February 6, 2015 it was announced that Betway would become the official principal sponsor of West Ham United FC in a two and half year deal worth £20m and the football club’s biggest ever commercial agreement.[22]
In April 2015, World Snooker confirmed Betway would become the sponsor of the UK Championship in a three-year agreement.[23]
Betway brand, Dream Bingo, became the headline sponsor for the Inside Soap Awards in August 2015.[24]
In October 2015, Betway signed a deal to sponsor 2015 edition of the largest eSports tournament in the UK, the ESL UK Premiership.[25]
In November 2015, the International Tennis Federation announced Betway as an international sponsor of the Davis Cup and Fed Cup international tennis competitions in an agreement running through 2018.[26]
In April 2016, Betway became the official sponsor of the 2016 PDC World Cup of Darts. [27]
Brand Ambassadors
The Betway Group have signed a number of ambassadors to work on behalf of its sportsbook brand, Betway.
The list includes former cricketer and broadcaster Simon Hughes, better known as The Analyst,[28] British National Hunt Racing jockey, Richard Johnson,[29] 2015 Flat champion jockey Silvestre de Sousa[30] and former Irish champion jockey Davy Russell.[31]
Previous ambassadors include England rugby World Cup winner Mike Tindall,[32] ex-Irish and Munster rugby player David Wallace,[33] and Sky Sports golf presenter Sarah Stirk.[34]
Other brands
The Dream Bingo brand, operated by the Betway Group, was re-launched in April 2015, supported by a new website, brand and TV campaign.[35]
In June 2015, Betway Bingo was recognised as the best new online bingo site at the 2015 WhichBingo Awards.[36]
References
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- ↑ http://www.nytimes.com/aponline/2015/11/25/sports/tennis/ap-ten-betting-sponsor.html
- ↑ http://www.sportspromedia.com/news/betway_gamble_of_world_cup_of_darts
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
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- ↑ http://www.egrmagazine.com/news/betway_signs_champion_flat_jockey_de_sousa_as_brand_ambassador
- ↑ http://www.meathchronicle.ie/sport/othersports/articles/2015/12/23/4111787-davy-russells-guide-for-christmas-racing/
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ http://www.nytimes.com/2015/10/24/sports/rugby/rugby-world-cup-finals-semifinals-european-rugby-searches-for-answers.html?_r=0
- ↑ http://www.sbcnews.co.uk/sportsbook/2015/04/03/sky-sports-sarah-stirk-tees-off-with-betway/
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