Abof

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Lua error in Module:Infobox at line 314: malformed pattern (missing ']').Abof (stylized as abof) is an Indian online fashion retailer headquartered in Mumbai. The company was founded in October 2015, and is privately held by Aditya Birla Group.[4][5][6][7] Abof sells products from the parent Aditya Birla Group brands including Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons and People, along with the external brands.[8][9][10] The company sells apparel, footwear and accessories only for the 18-35 age cohort, and does not have kids’ section.[11][12][13][14] Abof is an acronym for “all about fashion”.[15]

Partnerships

In November 2015, Abof partnered with the UK-based virtual fitting room technology startup Metail that allows internet shoppers to create a 3D model of themselves which can be used to measure garments against the body shapes.[16][17] Abof has partnered with US-based CamFind's to use CloudSight API for visual product search and, Oracle for cloud CX solutions. It has also partnered with IBM, Cognizant Randazorfish for other technology solutions.[18][19][20] The company works with logistic companies GoJavas and Delhivery for product delivery.[21]

See also

References

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