StarSat, South Africa
| 200px | |
| Public | |
| Industry | Telecommunication |
| Predecessor | TopTV |
| Founded | May 1, 2010 |
| Headquarters | Woodmead, Gauteng, South Africa |
| Products | Direct broadcast satellite |
| Slogan | Rise Up South Africa |
| Website | www.starsat.co.za |
| Footnotes / references On Digital Media |
|
StarSat, South Africa is a subsidiary of the Chinese satellite television provider, StarTimes, operating in South Africa that began broadcasting on 1 May 2010.[1] StarSat is owned by On Digital Media,[2] who were granted a pay-TV license by ICASA in September 2007.[3] On Digital Media is 20% owned by TV satellite operator SES and 20% owned by China’s StarTimes.[4] StarSat's service is aimed at the LSM 6-9 demographic, targeting middle class viewers. Until 31 October 2013, the service was known as TopTV.[5]
History
On Digital Media (Pty) Ltd began broadcasting on 1 May 2010 as TopTV.[1]
On 30 April 2013, shareholders of On Digital Media (ODM), StarSat's parent company, voted to approve StarTimes taking over a 20% share of ODM. By doing so, StarTimes effectively acquired a 65% economic interest in ODM.[4] The vote also included adoption of a business rescue plan.[5]
The StarSat brand replaced TopTV and was officially launched on 31 October 2013.[5] The new packages and channels associated with the new brand were made available on 1 December 2013,[5][6] with an apparent focus on Chinese TV channels and Chinese-sourced content.[7]
Broadcast and Reception
StarSat services are broadcast via satellite, using the SES' 4A craft at the 5°E orbital position, and three of the six 36 MHz transponders in the 'Sub Saharan Africa Ku-band' beam providing coverage of the whole sub-Saharan Africa region.[8] Transmissions are in the DVB-S2 MPEG-4 digital TV format with reception using a simple set-top box, with a PVR receiver slated for later in 2011.
See also
- Astra 4A broadcasting satellite
- Astra 5°E orbital position
- SES satellite operator
- Astra satellite family
- SES Platform Services
References
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