FreeCast (company)
| File:FreeCast Inc.jpg | |
| Private | |
| Industry | Video on demand, Streaming, Internet TV |
| Founded | 2011[1] |
| Headquarters | Orlando, Florida, U.S. |
|
Area served
|
United States |
|
Key people
|
William Mobley, founder and CEO |
| Products | Rabbit TV |
| Website | freecast |
FreeCast, Inc. is an American digital media distribution company based in Orlando, Florida. The company, founded by William Mobley in 2011, capitalizes on a recent shift from conventional TV viewing to consuming content on the web.[2] Their primary product is Rabbit TV, a web-based virtual library of entertainment media created and marketed together with A.J. Khubani's company Telebrands.
History and overview
FreeCast was founded in 2011 by William Mobley and began as a search engine for web video content, locating and categorizing 1.5 million new videos each day, spread over 5000 categorized channels. The company soon developed a Facebook app, which allowed users to watch TV directly from their Facebook page.[3]
The service, with eMedia Guide technology as its core, quickly gained success, particularly due to its comprehensive live streaming event guide covering popular events like the Super Bowl, Academy Awards, NBA Playoffs, Wimbledon and many others.[4] Before Rabbit TV was introduced, the company relied primarily on display advertising for revenue.
Rabbit TV
In 2012 FreeCast partnered with Telebrands to turn their service into a physical device. They named the product Rabbit TV, and in the early 2013 began selling it through major US retailers in the form of USB stick. The Rabbit TV USB device grants users access to the rabbittvgo.com web-based guide interface. As of October 2013, a little more than 2 million people bought the device.[5]
Rabbit TV aggregates thousands of links to a variety of digital media sources, including TV shows, news broadcasts, live sporting events, movies, music and radio stations.[6]
Soon after reaching the first million paid subscribers, the company announced further Rabbit TV development, including deeper social integration, multi-device compatibility and introducing of a la carte programming packages.[7]
References
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