Foodland (South Australia)

For other uses, see Foodland.

Foodland

Type	buying group / brand name
Industry	supermarkets
Founded	1962
Headquarters	Flinders Park, South Australia, Australia
Number of locations	115 (2012)
Area served	South Australia, Northern Territory, Broken Hill
Products	Groceries/Food and Drink
Owner	Independent/Families(stores) Metcash(Brand name)
Number of employees	4,000
Parent	Metcash(Brand name) Stores: Independent
Slogan	The Mighty South Aussies
Website	http://www.foodlandsa.com.au/

Foodland is an Australian supermarket brand with over one hundred and twenty locations, primarily in South Australia and some in the Northern Territory. Most Foodland stores are supplied by IGA. These supermarkets are generally larger than IGA-branded ones. The stores are independently owned and operated, although several operators own multiple stores, for example Drake Supermarkets own 40 supermarkets. Drake Supermarkets are owned by Roger Drake. Romeo's Retail Group is the second largest owner, with 24 supermarkets and even plans to go up to 30.

History

Foodland was founded in 1962 and had 32 original stores that were banding together, that number has now grown to over 100, Primarily across South Australia and some across the Northern Territory.

Foodland also operated in Western Australia as Foodland Associated Limited (FAL) (trading name: Foodland), for many years but closed down in WA years later.

Foodland is the only independent supermarket/chain in Australia to be successful in challenging the major supermarkets, Coles and Woolworths and soon Aldi.

In 2015/2016 Foodland introduced a new sub slogan, "great food lives here" and a new ad which highlights everything that Foodland stand for. Foodland ready for battle

References

• 1. About Foodland
• Drake Buys/Owns most Foodland stores(Latter link is broken or aged)

External links

• Foodland SA Official site
• Drake Foodmarkets own over 20 Foodland supermarkets