File:B&H Sardine Can poster at Victoria Station London.jpg
Summary
| Non-free media data | |
|---|---|
| Description |
Night-time photograph of the Benson & Hedges "Sardine Can" poster at Victoria Station, London. |
| Source |
User:Pointillist took the photograph. The poster was created in 1978 by Collett Dickenson Pearce (CDP) for their client Gallagher Limited. |
| Portion used |
The photograph shows the entire poster and the context around it: London Transport sign, shop windows and unrecognisable heads walking past. The entire poster is needed to show the design treatment including the size of the Government health warning relative to the overall image. |
| Low resolution? |
This resolution is the lowest at which it is possible to distinguish the Government health warning, an important part of the image. The copyright portion within the image (the actual poster) is 765x206, which is only 30% of the total image size including the health warning and the surrounding panorama. This means the area covered by copyright is smaller than the 160,000 pixels limit enforced by FBot and Dashbot. Because of changes in advertising law the poster has no commercial value. |
| Other information |
CDP's use of very large surreal posters to promote the B&H cigarette brand is widely agreed to have been an exceptionally effective response to the restrictions on tobacco advertising in the 1970s, and is still (2011) probably the agency's most well-known campaign. This photograph shows one of the earliest and most widely recognised posters in context. |
| Non-free media rationale for Collett Dickenson Pearce | |
|---|---|
| Article | |
| Purpose of use |
As this is probably the agency's most well-known campaign, this would significantly increase readers' understanding of the topic, and its omission would be detrimental to that understanding. |
| Replaceable? |
As poster art, the image is not replaceable by free content; any other image that shows a similar artwork or poster would also be copyrighted, and any version that is not true to the original would be inadequate for identification or commentary. |
| Non-free media rationale for Tobacco_advertising#United_Kingdom | |
|---|---|
| Article | |
| Purpose of use |
As a famous early example of "message-less" advertising in response to the restrictions on tobacco advertising in the 1970s, this would significantly increase readers' understanding of the topic, and its omission would be detrimental to that understanding. |
| Replaceable? |
As poster art, the image is not replaceable by free content; any other image that shows a similar artwork or poster would also be copyrighted, and any version that is not true to the original would be inadequate for identification or commentary. |
| Non-free media rationale for Benson_&_Hedges#UK_market | |
|---|---|
| Article | |
| Purpose of use |
By illustrating how the "campaign played on the limits of what could be said and shown in cigarette advertisements" through "featuring the gold pack in various surreal juxtapositions and transformations, devoid of words and people" this image would significantly increase readers' understanding of the topic, and its omission would be detrimental to that understanding. |
| Replaceable? |
As poster art, the image is not replaceable by free content; any other image that shows a similar artwork or poster would also be copyrighted, and any version that is not true to the original would be inadequate for identification or commentary. |
Licensing
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File history
Click on a date/time to view the file as it appeared at that time.
| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 10:06, 13 November 2022 | | 448 × 222 (23 KB) | Thales (talk | contribs) |
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File usage
The following 3 pages link to this file:
