Daily News and Analysis
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Daily News and Analysis
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| Format | Broadsheet |
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| Owner(s) | Diligent Media Corporation (Joint venture between Zee Media & Dainik Bhaskar Group)[1] |
| Publisher | Deepak Rathi |
| Editor | C P Surendran |
| Founded | 30 July 2005 |
| Language | English |
| Headquarters | Mumbai |
| Circulation | 260,000 daily(Mum)[citation needed]) |
| Readership | 456,000 in Mumbai (IRS 2012) |
| OCLC number | 801791672 |
| Website | www |
Daily News and Analysis (DNA) is an Indian broadsheet launched in 2005 and published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bengaluru and Indore in India. It is the first English broadsheet daily in India to introduce an all-colour page format. It targets a young readership and is owned and managed by Diligent Media Corporation.
Contents
Launch
A high-profile advertising campaign with the tagline, "Speak up, it's in your DNA", preceded the birth of Daily News and Analysis in 2005. The context into which the publication was introduced was described by the Indian media as tumultuous, with price cuts and competitive activity occurring.[2][3]
Getting rid of the edit page
In an announcement on its front page on 1 February 2010, former editor-in-chief Aditya Sinha announced that DNA would drop its "edit page," the section containing editorials, analysis and opinion.[4] DNA's decision was considered bold and attracted much criticism in the field.[citation needed] DNA subsequently began providing, where appropriate, expert opinion and comments in different pages of the newspaper.
Circulation
In October 2011, as per the Media Research Users Council's Indian Readership Survey (IRS) Round II, DNA’s total readership to be 1242,000[clarification needed] in Mumbai and an average per-issue readership across its six editions, of 824,000. IRS also ranked DNA as sixth among the top ten English dailies in India. DNA is the second most-read English broadsheet in the city of Mumbai.
It registering 86 percent growth in average per-issue readership over the five years since the IRS survey in the second half of 2006, nearly doubling the issue readership from 444,000. It also has the highest percentage of readers (36.3 percent) in the 30-49 age group in Mumbai among the English dailies, and the second highest percentage of readers who are graduates (52.2 percent) or fall in the socio-economic classes A and B[clarification needed] (73.5 percent).
In 2012, Quarter, DNA added 21,000 readers, taking its all India readership to 9.3 lakh.[5]
In February 2007, DNA announced that its paid circulation had reached 400,000 in Mumbai. It had previously reached 300,000 in October 2006. In May 2006, DNA authorised Ernst & Young to certify its circulation figures.[6] They submitted their report in July, putting its paid circulation at 270,000.
Today, DNA is the preferred choice of 1506,000 readers in Mumbai alone (based on total readership for Q4 (fourth quarter) 2012 from Indian Readership Survey).
Editions and supplements
DNA is currently published from Mumbai, Bangalore, Pune, Ahmedabad, Jaipur and Indore.
DNA 's business section is called DNA Money and DNA's entertainment supplement is called After Hrs.
Online editions
The paper is also available on the World Wide Web, their e-paper site and on its syndication site. They also have online presence on social media and there are news apps for mobile phones.
Marathon
DNA organises an yearly Mumbai marathon called 'DNA I Can' for women only.
See also
References
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External links
- EngvarB from September 2013
- Use dmy dates from September 2013
- Pages with broken file links
- Articles with unsourced statements from January 2013
- Articles with unsourced statements from May 2012
- Wikipedia articles needing clarification from July 2012
- Official website not in Wikidata
- Publications established in 2005
- Newspapers published in Mumbai
- English-language newspapers published in India
- Newspapers published in India
- Essel Group
